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Nationwide Super: The small business super fund

NSF Super is now Nationwide Super, the small business super fund, as part of our positioning to cater for the changing needs of Australian workers and the small-to-medium-sized businesses employing them.

The brand refresh to Nationwide Super is designed to better reflect our work with business owners and their employees across Australia.

Established in 1987 as a member-owned multi-industry superannuation fund, Nationwide Super has a strong history in the business sector, supporting small-to-medium enterprises and their employees with high-quality, personalised superannuation products and services.

Our chief executive officer Ian Morante said repositioning the brand would ensure the Fund could support the changing needs of its members.

“For almost three decades Nationwide Super has worked with small business and understands the ongoing contribution and value this sector, and those who work within it, make to the economy,” Mr Morante said.

“Small businesses are the backbone of the Australian economy and employ more than 44 per cent of Australia’s workforce. The driving force of entrepreneurs behind small business is the future of Australia.

“As a result of SuperStream there have been significant changes to the superannuation industry in Australia and this rebrand is part of our overall strategy to ensure we continue to champion business and deliver benefits to our members.

“Nationwide Super must continue to be competitive in the market and deliver quality, demand-driven products and services that match the innovation we see in SMEs, entrepreneurs and employees that we support across the country. Small business is super business.”

The new name and associated corporate image of Nationwide Super came into effect officially in mid-March, as the company enters its 30th year of operation.