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3 Tips to Drive More Website Conversions

Your website has the potential to be your biggest asset, but it can’t do that if you don’t give it the option to convert the average visitor into a lead (and then a customer!).

Here are three simple tips to improve your website and drive more conversions:

Add a form!

Often times when people see the word “form”, they let out a groan. Forms carry this connotation of being a lot of work, but they don’t have to be. You need to gather some information from this visitor in order to keep in touch with them, but you only need the basics.

A five-page form is going to drive customers away. Something that asks for a name, a method of contact, and an optional field to explain why they’re interested? That’s going to be something that people actually fill out. Keep it simple. If you need more information, worry about getting it down the line once they’ve been converted.

Add a call-to-action

Or add a couple of them. Think of call-to-action as a request that visitors do something.  They’re links or buttons that take them to another page or trigger a download. “Check out our instructional video”, “Download our latest newsletter” or something along those lines would work nicely. Remember that they need to be appealing or they won’t help with conversions.

Make sure you have landing pages

This seems like a simple one, but it’s crucial that those call-to-action buttons and links actually go somewhere. The landing page is the page the visitor lands on when they click on a link. It’s where they actually do whatever it is you’ve asked of them. This would be a good place to include one of those forms we talked about earlier. Make it simple, with one clear message and communicate the value of your product or service.

Following these three tips could help you enhance your website and improve your conversion rates getting the most of this channel. If you want to learn more about how keep your visitors engaged in your website read our recent post, ‘Starting a Blog: A Successful Small Business Strategy’.

 

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