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5 Tips to Promote Your Business With Video

Video is getting more popular all the time, making it one of the best ways to reach your audience. Videos are useful for educating your audience about your products, building brand awareness and more. Let’s look at five tips to promote your business with video.

  • Identify your goals

Do you want to provide helpful content to generate leads, point out the benefits of products, or teach customers how to use the products they’ve bought? Videos are useful for many purposes but it’s important to identify the needs of your customers.

  • Optimise your videos

Just as it’s important to optimise articles and other written content, optimising videos helps you get better results. Use popular keywords in the titles as well as in descriptions, such as on YouTube. The search engines, including YouTube’s own search engine, pick up these keywords and make it easier for people to find you.

  • Keep videos short and focused

Most viewers have short attention spans, so shorter videos are usually most effective. There are exceptions, such as detailed tutorials or other educational videos. However, if your purpose is to simply introduce people to your business or product, it’s best to keep them under 5 minutes. Stick to one main theme for each video to ensure that your message gets across.

  • Harness the power of testimonial videos

Testimonials are extremely important to promote your business and video testimonials may be more effective than written ones. Encourage satisfied customers to make short videos where they talk about their experience with your business. Feature these videos on your website and social media pages.

  • Include a call-to-action

Make sure all of your videos have a call-to-action at the end. Tell viewers to visit your website, order a free trial, like your Facebook page, or whatever you want from them. To reinforce this, include your contact information in the video description as well.

To learn more about how to leverage social media and new technologies for your small business, follow our Nationwide Blog.