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Starting a Blog: A Successful Small Business Strategy

There are millions of active blogs on the internet, with new ones cropping up every day. There are also many reasons for starting a blog. A business blog is an excellent way to engage with your audience. You may want a blog for more personal reasons, such as to connect with people who share your favourite sport or hobby. Others like to blog for the creative freedom it allows them.

Regardless of why you want to start a blog, the process is not difficult. In a few short steps, you’ll be enjoying the benefits of this successful small business strategy.

Get a domain and web hosting

A domain, which is your unique website URL, helps you brand yourself and makes it easier to rank your site with the search engines. You’ll also need reliable web hosting.

Choose a blogging platform

Many people choose WordPress because it’s easy to get started with and provides you with many features and options. You have thousands of themes to start with and many plugins for added functions.

Choose your topic

If you have a popular topic, it’s best to narrow it down. This will help you to get more targeted readers. For example, if you want to start a blog about weight loss, you might choose something more specific such as weight loss for men over 45, or low carb diets.

Start blogging!

It’s best to mix in images, videos and other visual content with your text. This makes it more compelling to today’s image-loving viewers. It’s vital to add fresh content to your blog consistently.

Spread the word about your blog

Share posts on social media. You also want to make it easy for readers to share your posts, so remember to add social media buttons to your blog.

There are many more actions you can take to make your blog compelling and to publicise it. These, however, are the basic steps you need to get started.

Remember that even the most popular blogs, with millions of readers, started off with their very first post at one point.

Find more tips and ideas for growing your small business on our blog.